87SECONDS GROUP NAMED
AN OPENAI SELECT PARTNER
87seconds (formerly Datawords Group), the AI-powered content orchestration group trusted by many of the world's leading luxury Maisons and international brands to create, deploy and manage their content across dozens of markets, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network. The designation recognizes 87seconds' expertise in marketing content and the luxury sector.
The OpenAI Partner Network is a global program for partners to build, sell, and deliver AI solutions with OpenAI. It brings together partners with deep industry expertise, delivery capabilities, and customer relationships while equipping them with resources, enablement, and support to help enterprises adopt OpenAI frontier models and products and turn them into measurable impact.
As an OpenAI Select Partner, 87seconds will continue helping organizations use OpenAI technologies to build, deploy, and scale AI solutions responsibly and effectively. This work aims to help organizations get more value from every token and better performance per dollar across the GPT model family, including Luna and Astra, and explore innovations such as the Decisions API, all while using ChatGPT Work to turn ambitious goals into finished work. 87seconds brings these capabilities to the marketing content supply chains of global brands, combining custom AI agents with the expertise and oversight of multicultural teams to produce and localize content at scale, while ensuring a consistent brand voice across every market and platform.
Being named an OpenAI Select Partner recognizes what our teams already do every day with our clients: putting AI where it drives real performance, at the heart of how brands create, deploy, and manage content worldwide. This recognition is also built on the trust of the luxury brands we work with, whose standards of excellence have shaped our approach to AI. Using OpenAI technologies, we will help brands move faster across every market without ever compromising the voice that makes them unique. AI executes at scale, while our experts ensure that every cultural nuance, every detail, and every brand identity is preserved along the way.
CTO & CIO of 87seconds
87seconds supports a strong portfolio of luxury brands, alongside beauty, automotive and international consumer brands, across dozens of markets with creative production, multilingual content deployment and localization, and content management, orchestrated through its AI and human expertise.
Looking ahead, 87seconds plans to expand its OpenAI-powered offerings across its Create, Deploy and Manage services, invest in the training and enablement of its teams, and scale customer deployments, helping customers translate AI ambition into business outcomes.
Learn more about the OpenAI Partner Network: https://openai.com/business/partners/