PIERRE FABRE
TRANSFORMING THE CONTENT SUPPLY CHAIN
FOR DERMO-COSMETICS AT SCALE
Covering diverse medical conditions and digital touchpoints across brands like Avène, Klorane, and Ducray created severe content bottlenecks, agency fragmentation, and high production costs.
PIERRE FABRE NEEDED TO TRIPLE CONTENT VOLUME WITHOUT ADDING RESOURCES OR SACRIFICING CREATIVE PERFORMANCE.
OUR RESPONSE
87seconds built a centralized, three-tier content factory powered by process standardization and AI-driven industrialization.
→ Single-Point Oversight: Streamlined operations under a dedicated Content Activation Lead (CPA) and a single agency to manage all social, static, video, and banner pipelines.
→ Process Standardization: Deployed dedicated workflow engineering to institute global asset naming, unified tools, and structured approval pipelines.
→ Three-Tier Creative Architecture: Built a flexible production model spanning Tier 1 (formatting/adaptation), Tier 2 (motion design/message optimization), and Tier 3 (platform-native creation).
→ Strategic AI Integration: Embedded generative AI to generate infinite variations, extend visual assets, and automate localized packaging and labeling rollouts.
THE RESULT
MASSIVE CONTENT VOLUME, HIGHER ENGAGEMENT, AND SIGNIFICANT COST SAVINGS
By combining creative amplification with automated industrial workflows, Pierre Fabre completely transformed its digital supply chain, eliminating operational silos, accelerating launch speed, and maximizing media performance across global markets.
→ CENTRALIZED CONTENT FACTORY
→ BUILT FOR GLOBAL DERMO-COSMETICS
→ AI-POWERED WORKFLOWS
→ DRIVING HIGH-VOLUME CREATIVE OUTPUT
