CAVAILLÈS
SEPHORA THRILL
ON THE PHARMACY SHELF
Cavaillès is an iconic legacy pharma beauty brand with high credibility, but its image had aged. The brand needed to reposition itself as modern, desirable, and premium without losing its heritage.
CAVAILLÈS NEEDED TO TURN AN AGING PHARMA BRAND INTO A MODERN, DESIRABLE AND PREMIUM ICON.
OUR RESPONSE
We created a proprietary brand platform powered by an AI + VFX hybrid content factory to elevate creative quality and drive retail excitement.
→ Proprietary Brand Platform: Designed a modernized brand architecture built to compete with premium cosmetic codes and drive cultural relevance in retail.
→ 360° Hybrid Creative Workflows: Combined live-action footage with AI-powered in-house workflows to ensure scalable, premium, and consistent visual storytelling.
→ AI + VFX Content Factory: Built an integrated asset engine to amplify campaign deployment across digital channels, social platforms, and in-store POS.
→ High-Quality Touchpoint Consistency: Delivered an expanded asset library providing elevated creative quality and brand alignment from TV to social media.
THE RESULT
LEGACY REINVENTED: ELEVATED BRAND DESIRE AND NEW CONSUMER RECRUITMENT AT SCALE
30% new-to-brand consumers recruited alongside a full 360° asset deployment.
By blending live action with cutting-edge AI and VFX production, Cavaillès successfully modernized its brand perception, delivering higher creative quality, driving retail momentum, and capturing a whole new generation of beauty consumers.
→ 30% NEW-TO-BRAND CONSUMERS
→ +60 ASSETS PRODUCED
→ +40 DOOH, VOL, POS & SOCIAL IMAGERY
→ 1 HYBRID PRODUCTION BLENDING LIVE + AI
